The 20th & 21st Century Up-side down Market

The 20th & 21st Century is turning UP-side down within the consumer productivity world.. A reversed role of great changes but are we afraid? Upside, up being a good thing.

“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers.” Joe Kraus

Peter Day’s “Imagine a world without shops or factories” was such a great read, a breath of fresh air for those that feel coved in the new realm of 3D technology and the new shaping of 21st century internet. We are moving into a future of 3D & 4D web gurus and ‘Blade Runner’ers, so we aren’t that far off to the “futuristic robotic us” (as highlighted in a recent advert from Holiday Inn Express – http://ratemyadvert.wordpress.com/2013/09/16/holiday-inn-express-2013/) or are we?

Here is an advert published over a year ago (September 2012) that shows the potential a 3D printer has to a normal consumer for every day living things.

Peter highlights that designers and innovators will find themselves elevated in the business hierarchy, because they will be able to turn their inventions and ideas into feasible production without the interference of host manufacturing experts presence to turn designs into make-able objects, which is what will ultimately happen!

“The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers.” Joe Kraus

Again that single phrase, “millions of markets of dozens of consumers”, really does turn the conventional, mass production, 20th Century business world, upside down. The really revolutionary thing is what is happening to the notion of the “consumer”, as seen in many societies, they are now beginning to challenge their passive role as users of stuff provided by others. They are becoming much more like creators than they have ever been allowed to before. More inventors…more creativity…less rules.

China really tops it for productivity, and evidence shows the growth China is at and in a few decades to becoming the largest economy in the world and yes, their currency will dominate.

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We need only look at the UK to feel the speed and scale of China’s transformation.

Western companies simply cannot compete with the developing country producers who are using the mass production model faster and cheaper. This is Capitalism competing itself to death. To paraphrase Lenin, it is Capitalists selling the rope with which to hang them.

But are we afraid of this up-side down world, where consumers don’t want a choice, they want what they want, and they can ultimately create that for themselves. We need to see this from another angle, not just the fear or the embracement, but the next level beyond this new realm where something else will then turn upside down.

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One thought on “The 20th & 21st Century Up-side down Market

  1. Pingback: The 20th & 21st Century Up-side down MarketImpresoras 3d | Impresoras 3d

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